Brand story


Opera: Do more

What we do

We enable more people, in more places, to experience what matters, when it matters most.

With two decades of history behind us, Opera has grown up, side-by-side, with the internet. We have gone from simply solving people’s needs - how to get on the internet - to delivering great online experiences - how to get more from the internet?

Now, we’re also shaping the digital landscape. We’ve outgrown the boundaries of a browser company, expanding into apps, services and advertising. Across our company, we may do a variety of things in a variety of ways, but we all share a common goal: to make more possible. 

Through our technology, we connect our users and partners with more of what is relevant for them - more experiences, more data, more money saved, more ideas, more control, more content, more communication, more of life.

Why we do it

We challenge what is possible by empowering people to do more.

We want to make more of the world we live in. This is why doing more is in our organizational DNA - so that others can do more, too, with our help.

Opera innovates to solve real problems and provide solutions, instead of just for innovation's sake. This is why we pioneered data compression - to let people enjoy the internet regardless of network quality. This is why we empowered brands with video ads - to help them deliver the richest experiences to their customers.

We’ve always fought to maximize the potential of the internet and help people across the globe achieve more than was previously possible.

How we do it

We believe in the power of ideas fueled by our audience. This is how our innovations are born.

In everything we do, we’re inspired by our audience of millions of people around the globe, whether we’re getting feature-phone users in Africa online, helping Indian users save on expensive mobile data, or providing more browsing speed, meeting online-privacy needs and delivering targeted, instant-play video ads in developed markets.

Our starting point is answering these questions: What do our users expect to get from the internet? What do they want to achieve? What matters for them the most?

Nurturing innovation, we’re not afraid to experiment, and we strive to transform the power of ideas into great experiences.

This brand book is designed to help us make sure that, whatever we do, we always look like the Opera we want people to see - one vision, one identity.